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AGO = Aims, Goals, Objectives
You can do something out of habit, because everyone else ls doing it, or as a reaction to a situation. These are all "because" reasons. But there are also times when you do something "in order to" achieve some purpose or objective. It can help your thinking if you know exactly what you are trying to achieve. It can also help you to understand other people's thinking if you can see their objectives. In certain situations the words "aims" and "goals" are more appropriate than objectives, but the meaning is the same. An Example A developer who is building a large new shopping centre has the objective of making a profit for their company and for themselves as a result. They also have the objective of putting up a shopping centre that will be successful. They must have the objective of pleasing the potential shoppers. They must have the objective of fitting in with the planning authorities. In addition, they have the objective of working so well (on time and within budget) that they will be asked to develop more shopping centres in other places. |
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